Home Jewelry Business Success: Selling Handcrafted Jewelry to Catalogs

Selling your jewelry through a catalog can provide you with a great opportunity for exposure, to earn a significant profit but it also can be equally detrimental to your profit, your time, and your creativity. Catalogs can reach hundreds even thousands of people. This makes them excellent when it comes to gaining publicity and exposure. You also have the opportunity to tie your name to a company or quality of product that is well known.

You can sell large volumes of jewelry using catalogs, which might make them seem like they are a good deal for your business, and they certainly can be if you have a handle on your business and if you are careful. Jewelry catalogs typically buy low and sell high. This means you might be earning only a smaller profit off each piece but if your designs sell well, you make it up in volume. You also have the opportunity to purchase the items in your designs such as wire, chain, latches, beads and gems in bulk, which often lowers the price of each piece. You can concentrate on producing large amounts of well-loved designs, increasing your profit.